Follow Every Rainbow: The Book I Read A Dozen Times
This post may contain affiliate links. I may earn a small commission when you buy something using these links at no additional cost to you.
By: Amisha Shetty
What does it contain?
Follow Every Rainbow is a book comprising interviews of 25 women entrepreneurs who built their strong businesses from scratch. It reflects the obstacles faced by female entrepreneurs and challenges thrown by family, society and the industries. Yet, these incredible women managed everything and faced every hurdle with confidence, without giving up.
“These stories say one thing loud and clear. Women think and act differently, but they can be just as successful. What ‘success’ means, is something only you can decide.”
Rashmi Bansal (Follow Every Rainbow- The inspiring stories of 25 women entrepreneurs gentle touch created strong businesses)
The book is divided into three sections: Lakshmi, Durga and Saraswati.
The author has written incredible intros of each section as shown below:
LAKSHMI
These are the ‘ghar ki lakshmis‘ who brought wealth and prosperity to the home – by co-opting family members into their business. Because success is not something you seek for the self, it is sweeter when shared with all.
DURGA
Circumstances forced these women to be enterprising, to fight for survival. They rose to the challenge, slaying demons within and without. Tapping into divine energy – or Shakti – which lies dormant in each of us.
SARASWATI
Armed with a professional education, these women are carving out an identity through entrepreneurship. They enjoy an unusual amount of freedom to be who they wish to be, beyond traditional roles.
Aren’t the words beautifully woven? Also, the way they have named the section appropriately in the names of the Goddesses.
Get your copy now:
Why Follow Every Rainbow is my favorite?
When you are reading the book, you find the author has provided English translations wherever necessary so that non-Hindi speakers are not left wondering what does a sentence means or what are they talking about.
Every woman mentioned in the book is unique in their own ways. They proved you don’t need a degree in business and management to build a successful business. All you need is determination, perseverance and hard work. It shows that a woman can do anything she puts her heart into. Overcoming the hurdles placed by the society for women is difficult. It takes tonnes of courage to break the cage that women are captured in. It’s so soothing to see so many women breaking the glass ceilings in the modern world and creating an identity of themselves.
Also, this book is perfect for aspiring entrepreneurs, especially women.
Oh wow! Here’s a book that I didn’t know I needed until now!! In this time and age, especially pertaining to the current on-going situation in a certain country (needs no mention), I think the need to empower women has become an even stronger necessity. And it’s books like these that needs to be promoted, albeit it won’t make a direct impact on the people who are actually suffering right now but it would definitely inspire hundreds or even thousands to take a stand for themselves and for the women in their lives when the need arises. So, great job bringing such an amazing read to the limelight!!
I’m definitely adding it in my wishlist!
❤️❤️❤️
Thank you so much Varsha<3. Your comment made my day.
👌👌
Thank you so much Prarthan<3
Woww ❤️. Thats written and expressed so beautifully.
One of the book, every person who is interested in entrepreneurship must read <3.
Thank you so much Kiran<3.
👌👌
Thank you so much<3
Its my favourite too!
Wow nice <3. Glad to know that